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No matter what kind of blog activities you undertake on the internet, there is one fundamental fact that cannot be ignored. Whether you’re blogging just for pleasure or promoting internet marketing products, you cannot hope to be successful unless people visit your blog.

However, just having anybody visit your blog is not enough. In order for your blog or business to be successful, you must attract site viewers who are interested in the niche, product or service that you are promoting or selling. In other words, your visitors must be targeted prospects.

For example, let’s say you are the biggest supplier of weight loss products in your locality; it is not going to help your business if everybody who visits your site is only interested in weight gain products.

Of course, you do not necessarily want to stop people visiting your blog. Even visitors who initially have no interest whatsoever in your product or service may be convinced to do business with you if you have an effective sales page related to a product that they gradually begin to see a use for. However, most of your sales and success will be based upon targeted visitors landing on your blog.

Keyword research is fundamentally the most important process of researching your niche and driving targeted visitors to your blog site. They say that the success of your blogging ventures online is predicated on how successful you are in your keyword research efforts.

There are many different ways of undertaking effective keyword research. ‘The 2 create a blog Keyword Research Guide’ contains many of them. Many of the methods that you are about to read of are free, and for most people these free tools are more than adequate